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Sunday, 15 January 2012

House Style: Top 3 Masthead Choices and Audience Feedback

Almost Rock
Responces:
'I don't like that it makes me sound like I'm not good enough for Rock, or that I'm not a real Rock fan, so I've settled on Alternative Rock'
'It's humorous'
'It doesnt clearly state what the genre of music is, it makes it sound like you're creating a whole new genre'
My Conclusion:
Although initailly I was very fond of the names originility and comic twist. Now, it is made evident based on my feedback that this particular name, isn't ideal. Firstly it doesn't clearly adress the genre of music I am targeting, although if you are in knowledge of the genre it can be relatively comical. I still don't think the link is strong enough in order to use this as a magazine title.

Indie-pendence
Responces:
'It's a really unique way of bringing in the genre of music, as well as brand identity, as you're clearly saying to the reader this is Indipendent'
'It really flows off the tongue, and the play on words is very clever'
'Gives it its own name, links into the genre really well, and makes it clear what the magazine is about'
'It's very cool'
My Conclusion:
At first, I wasn't too fond of this masthead, I wasn't sure if it was clear enough (the link to the genre). However, my feedback throughout remained posative. It seemed that people understood the play on words, and were subsequently attracted to the magazine. Mentioned also was the fact that it 'flows off the tongue' this is appealing as it ideal to have such an appealing masthead.

Unique Intentions
Responces:
'It stands out', 'It sounds different', 'I just like it', 'It's unique', 'I've never heared anything like it'
'It's explains the on edge hipsterness of Alternative Rock'
'It's picks up on the urban edge of Alternative Rock, but if it isn't made clear that the magazine is Alternative Rock then its not guaranteed that you'd even associate them'
My Conclusion:
Based on my feedback results I still consider, this a serious candidate for my masthead. However, also based on my results it is made obvious that this title, although unique and gripping, doesnt clearly state the genre of music of my magazine. Although, it does touch upon the originility of the genre, it still isnt significantly obvious enough in order to attract fans of the music genre.

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