During my Research stage I asked my Target audience -via a multiple choice question- what they thought would be the most appealing colour scheme. The most popular responce was a nautical colour scheme. This also seems to be a popular colour scheme (especailly red) used within other magazines of the same genre. I think red is mainly used to stand out on the page, and so it is used as a contrasting colour. Although, based on my research darker colours tend to be more appealing, and so darker red will be more appealing, as appose to using an almost fluorescent red. Navy Blue, is also appealing, as it contrasts with Red and white. It also gives an urban edge, and creates a sense of brand identity. It also seems quite fitting with genre of music.
Delegating where each colour will be used:
Masthead, and other titles
Usually when using a nautical colour scheme , Red would be used in the title. However, I have chosen to use dark blue, almost black as I think, when considering my font the dark block colour will attract attention. Although I could also use a dark red, this will create the same affect although I am in fear that it may not come across as well, and will contemplate it further when in the designing stage.
Subheading and article
I think I will more than likely use navy blue as to not detract away from the main image, or the name of my magazine. It is also a dark colour, suiting for my genre.
Final Choice:
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